435 Hamilton Street  
Allentown, Pa. 18101  
Allentown  
Minutes - Final  
City Council  
Wednesday, February 5, 2025  
5:45 PM  
Council Chambers  
Special Meeting to Appoint a Human Resource Director  
Roll Call  
7 -  
Present:  
Cynthia Mota, Daryl Hendricks, Ed Zucal, Natalie Santos, Ce-Ce Gerlach, Candida  
Affa, and Santo Napoli  
R 5  
HR Director Appointment - Marty Velazquez  
Affa, Hendricks, Mota, Napoli and Santos  
Sponsors:  
Mr. Daryl Hendricks stated thank you and at this time he is going to turn it  
over to the mayor.  
Mr. Michael Hanlon asked should he read Resolution R5 for the record.  
Mayor Matt Tuerk stated yes, that will be awesome, thank you.  
Mr. Daryl Hendricks thanked Mike and stated now.  
Mayor Matt Tuerk stated yes, thank you Council President Hendricks and  
all members of City Council for holding this Confirmation Hearing tonight.  
He stated that he will be brief. He is just beyond thrived to present Martin  
Velazquez as Marty Velazquez as his nominee for Director of Human  
Resources for the City of Allentown. He stated that he thinks some of them  
had an opportunity to meet Marty, some of you know Marty from his 12  
years of distinguished service on this very City Council. The dais didn't  
look exactly like that when you were serving, but he has demonstrated over  
these 12 years deep commitment to the city of Allentown and its people.  
While he served on City Council, he was at the same time building an  
extensive career at Wells Fargo where he developed extensive experience  
in Human Resources Management and very important, organizational  
leadership and Marty is bringing that incredible combination of the private  
sector HR experience and intimate knowledge of our city government to  
this work. He understands Allentown's challenges and the opportunities  
and he combines that understanding with a professional background in  
Human Resources making him, in his opinion ideally suited to lead the HR  
department at the city of Allentown at this critical time. He stated that his  
leadership skills and professional experience and strong dedication to the  
city of Allentown will help them building a stronger and more affective  
workforce that ultimately serves or community. He stated that he  
respectfully request Council's support for his confirmation and will turn it  
over to Marty for remarks he would like to make before you will ask him  
some questions.  
Mr. Daryl Hendricks thanked the mayor and stated good evening Mr.  
Velazquez. He stated welcome.  
Mr. Marty Velazquez stated that he is a sound tech and he didn't know to  
turn it on. He stated good evening Council President, members of Council  
and stated that it is actually kind of strange to be here because it looks so  
different, but there are some similarities. He stated he just wanted to share  
a brief summary of the background in general. He stated if they have any  
questions he will be happy to answer them. He spent 42 years, beginning  
with First National Bank of Allentown as an employer interviewer. He has  
extensive background and experience in employment. That includes from  
recruiting, to change management, to training and development, all the way  
through doing investigations in employee relations. Employee relations  
may mean different things to different people, but employee relations in the  
world that he comes from involves looking into all kinds of things. He has  
done Title Seven Investigations. He investigated complaints from all kinds  
of allegations. Making recommendations that responded to Pennsylvania  
Human Relations Charges. He had to do position papers supporting the  
banks position. On most particular situations, he represented the bank at  
various hearings and the like. After he left Council, he went into  
management. He managed the team doing very similar things including  
and he didn't mention the fact that he also supported managers in tough  
decisions on how to handle performance issues. Concerns that they are  
having Conflict Resolution between individuals and try to get people to play  
well together and maybe you could say and had hands on with those things.  
His management included any number of ER Consultants doing very  
similar things. Ensuring that we did things the right way. Some of the  
fundamental things that they will get when they were considering those  
kinds of cases are: what does policy say? what does the law say with  
respect to the policy and the issue that has been brought to their attention?  
What kind of risk could there be associated with that? Fact finding  
associated with looking into those cases and supporting decisions that  
made sense while mitigating risks for the organization and even  
employees. He stated that he feels like he had quite an extensive  
experience doing those kinds of things. He stated that on a personal note  
that he really feels that and some of them know he is a man of faith and he  
feels that God put him in a position like that so he could do the right thing  
for people. He can be in a position that he can ensure that the issues were  
handled in a fair an equitable way so the outcome was the best overall not  
only for the organization, but also the employee. He stated there are lots of  
other things he has accomplished. He was the Affirmative Action and EEO  
Officer. He stated that he had to reply to audits. He had two successful  
audits during his time. He stated that he is very strong and a big believer in  
analytics. He think they should have the data. Data helps them determine  
what they are seeing, what's going on and then also making sure they  
communicate to leadership with changes need to happen. We need to  
understand what we are seeing that is going on in those areas. He is also  
a big supporter and done a lot of training: sexual harassment,  
discrimination. The whole gamut of training to ensure they do he right thing  
in situations. He is a big supporter of making sure that employees know  
what he expected of them so that they can move in the right direction that  
managers also know and supported properly with training as well. At the  
same time he was considering running for for City Council, he was on the  
Human Relations Commission in the city of Allentown at the time that he  
decided to run, he was actually the Chair of that Commission. He was  
involved in a number of diversity related groups like the NCBI (National  
Coalition Building Institute) that Phyllis Alexander introduced them to way  
back then and got involved with training there. He stated that they  
supported Latinos in the community and especially and he doesn't know if  
he can say, but, they actually helped ensure that they were educated around  
electoral process, had access to and actually registered and helped folks  
who couldn't make it to the polls and got them to the polls. He stated again,  
a number of other thing that he was involved in.  
Mr. Daryl Hendricks thanked Mr. Velazquez and stated that at this time he  
will open it up to anybody on the dais that has any questions or comments.  
Mr. Ed Zucal stated that he will not be voting for him. He stated that he will  
be recusing himself. He stated as you know he ran for mayor a long time  
ago and stated that he worked the polls for him. He stated to be honest, he  
is straight up when it comes to that stuff. He stated that at some point in  
time he would like to have a nice conversation with him.  
Mr. Marty Velazquez stated he would love to and stated thank you.  
Mr. Daryl Hendricks thanked Mr. Zucal and stated Ms. Affa.  
Ms. Candida Affa stated that she remembers when he was on City Council.  
She stated that he served with integrity and stated that she is thrilled to  
have him on board as the HR Director. She stated God knows, the city  
needs one. She stated please don't let us chase you away. She stated  
congratulations, she hopes he makes it.  
Mr. Daryl Hendricks stated Ms. Mota.  
Dr. Cynthia Mota stated welcome and finally she got to meet him. She  
would see his pictures on the 5th floor. She stated that always hear a lot of  
positive things about him when he was serving here on City Council. She  
stated especially she heard a lot of great things about you with Julio Guridy.  
She stated to Mr. Velazquez that he is always mentioning you. She stated  
thank you for being here because we really do need someone in HR.  
Mr. Daryl Hendricks asked if there was anybody else.  
Mayor Matt Tuerk stated if he could add to it. He stated before Council  
votes, he wants to make sure that they understand that Mr. Velazquez will  
be a key member of this administration, will have the responsibility for  
delivering quite a few things that you all be looking for, including an  
upgrade to our Personnel Manual that was last updated in 2009 and is a  
matter of Ordinance so you will need to vote on that. He will be working to  
complete extensions to our contracts for SEIU and for the FOP. Hugely  
important issues for him and also be working to establish a culture here of  
excellence. The culture will be driven by example and be driven by  
activities. He stated that he is incredibly hopefully that they will support his  
candidacy as our HR Director.  
Mr. Daryl Hendricks thanked Mayor Tuerk. He stated that he would like to  
add that Mr. Velazquez is like a breathe of fresh air coming into this  
building. He stated that they have gone a long time without a Director. It is  
a sorely needed position. He stated that he has known Mr. Velazquez for a  
long time and in addition to your professional resume, he would say  
probably the most important part of your life is his coaching career at Union  
Terrace where he had the opportunity and the pleasure to coach with you. It  
is nothing more important than helping our youth in developing them into the  
adults they turn out to be today and tomorrow.  
Mr. Marty Velazquez stated that you know he agrees and thanked Mr.  
Hendricks.  
Mr. Daryl Hendricks thanked Mr. Velazquez for his willingness to join them.  
He sated that it is much appreciated. He stated that he will open it up to  
the public. He asked if there are any comments from the public.  
Mr. Nelson Quinones stated thank you for the opportunity. He stated that he  
thinks that Marty Velazquez certainly is certainly is a great candidate as you  
already know and certainly some of you had experience in speaking with  
him at all. He stated that he grew up in this city in Allentown. He is the  
Lehigh Mission District Dean for the Lutheran Church. He thinks that having  
and welcoming back Mr. Velazquez certainly would emphasize the  
welcoming of the city itself too. He stated that he certainly encourage a  
positive vote for Mr. Velazquez. He stated actually he is being bias  
because Mr. Velazquez hired him when he was a student as a bank teller  
from Meridian Bank, but had great experiences with him. He wished him  
the best and wished everyone the best as well.  
Mr. Daryl Hendricks thanked Mr. Quinones and asked is there anybody  
else. He stated seeing none, Mr. Clerk, if you would conduct the vote.  
Mr. Daryl Hendricks stated thanked you and congratulated Mr. Velazquez  
and welcome to our team.  
6 -  
Yes:  
Cynthia Mota, Daryl Hendricks, Natalie Santos, Ce-Ce Gerlach, Candida Affa, and  
Santo Napoli  
1 - Ed Zucal  
Abstain:  
Enactment No: 30999  
ADJOURNED: 5:57 PM